Sales Gold: Converting Want Into Demand, Part II

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It’s not what they say, it’s how they feel. A common sales error which leaves fails to escalate from want to demand is misinterpreting the reason given for the real reason for your product or service.

Prospect:  “The equipment keeps breaking down; I need something dependable.  Salesperson: “Oh, our product is very high quality and never needs repair.” This is “sales noise” and omits probing. What equipment does he have? (vital to know not only in the sales process but for competition intelligence also). Hmmmm…good brand…should not be breaking down. More probing needed. (I never take the first thing the prospect offers as the buying signal or real reason of the need until I dig in and get an emotional reaction: a smile, a realization, a comment that is not in the level of boredom).

Rule: Don’t mistake a comment for the real reason. It is something you DISCOVER. New to you, and ideally new to the prospect.

Arte Maren, International Speaker, Writer and Business Consultant

 

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Arte Maren, Author, Speaker and Business Consultant

Do You Have Your Admin Scale?

 

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Author, Arte Maren

 

 

 

The Natural Laws of Management: The Admin Scale, Chapter 3, SOLUTIONS

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This demand for any solution “right now,” regardless of workability, comes about from what L. Ron Hubbard identified as ‘Answer Hunger’:

“An unfinished cycle of communication generates what might be called ‘answer hunger.’  When an individual has, for a very long period of time, consistently waited for answers which did not arrive–any sort of answer, from anywhere, will be pulled in to him, by him, as an effort to remedy his scarcity for answers.”1

In fact, Mr. Hubbard isolated this ‘answer hunger’ phenomenon as the cause of rumor, in The Law of the Omitted Data:

WHERE THERE IS NO DATA AVAILABLE, PEOPLE WILL INVENT IT.“2

Arte Maren, International Speaker, Writer and Business Consultant

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Arte Maren, Author, Speaker and Business Consultant
1 Hubbard, “Communication”, chapter of Dianetics 55, page 107.
2  Hubbard, “How to Handle Black Propaganda”, Policy Letter of 21 November 1972.
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Author, Arte Maren

Do You Have Your Admin Scale?

A Message From Patrick Valtin, International Speaker and Trainer

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The Natural Laws of Management: The Admin Scale by Arte Maren is an invaluable concentration of his experience and his expertise in the Hubbard management technology. It is also a great attestation of his unique ability to convey information in a way that you can immediately apply—and see the results faster than you can breathe! I have known Arte for over 15 years and I will attest that his great communication skills and his technical expertise make him one of my favorite speakers.
“Thank you Arte for this unique piece of art in the field of practical management. -Patrick Valtin”

Arte Maren, International Speaker, Writer and Business Consultant

arte-maren-business-personal-consultant
Arte Maren, Author, Speaker and Business Consultant

*Patrick V. Valtin, International speaker, trainer, entrepreneur and author of New Era Selling: How to Win Bigger Sales in Saturated, Overly Competitive Markets

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