Sales Gold: Converting Want Into Demand, Part I

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If you discover a need (and surely you must), you have improved your chances for a sale. But the real gold is having discovered a need that the client did not previously know he had—and that creates demand.

How is that done? By not falling short on probing. Biggest error: find a need, try to sell it. But is that really the greatest need? Often not.

Rule: Find the REAL need and turn the want into Demand!

Arte Maren, International Speaker, Writer and Business Consultant.

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Excerpt is from his published book, The Natural Laws of Management: The Admin Scale. Available in hardback and ebook.

Do You Have Your Admin Scale?

natural-laws-of-management-arte-maren
Author, Arte Maren

 

 

 

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Goals Are a Luxury Earned Through Production

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Excerpt from The Natural Laws of Management: The Admin Scale, Chapter 4, VALUABLE FINAL PRODUCTS, Page 17

“While goals are vital, it is so much harder (and less efficient) to judge effectiveness by a person’s verbalized or even written goals than by what that person actually produces. One doesn’t often hear, “Boy, he sure can turn out a good goal.” In fact, too often goals are used as a substitute or excuse for production. Something has to come out the end of the conveyor belt of production and it shouldn’t be good intentions alone.

“Successful people do have very pro-survival goals and purposes. You can see the products of such people around you. But if good intentions actually exist, then they should manifest as valuable final products.”

 

Arte Maren, International Speaker, Writer and Business Consultant

arte-maren-business-personal-consultant
Arte Maren, Author, Speaker and Business Consultant

Do You Have Your Admin Scale?

natural-laws-of-management-arte-maren
Author, Arte Maren